Amidst the non-stop growth of the Android ecosystem and the eternal “premium” feel of iOS devices, RIM hopes to manage to bring back customers that are flocking away. With the launch of the 7 version of BlackBerry Messenger, the Canadian company has added a very appealing feature – free Wi-Fi voice calls with other BlackBerry users.
Free Wi-Fi calls with BBM7
And, at first, you’d think that not too many will be convinced by this feature, since you won’t be able to call your grandmother who’s 1000 km away, right, and probably doesn’t have a Wi-Fi connection? Or your friend who’s skiing in Austria. But once more, RIM’s playing smart and is making a bet on the corporate sector. Chances are that this special feature is designed with the entreprise field in mind. Imagine working in 3 story building: you have to run here and there with papers and things that need to be clarified. What if you could call your colleagues or boss completely for free and, quite secure, on top of that? This is just another great reason for companies to buy only BlackBerry units for their employees (why not walkie-talkies, one could ask…). Another interesting thing is that BBM Voice also has a split screen mode which allows to talk and text at the same time – neat function for multitasking freaks. You can also check some emails, for example. It happened to me many times – I was talking with somebody and wanted to read him something from an email he sent me. This function will help with that and you’ll also be able to write an email while you talk – cool! RIM officials proudly talked about this on their blog:
How to enable the Voice feature
